[at-l] eBay business

[bullard@northnet.org (James Bullard)]

At 04:10 PM 7/25/01 -0400, Ed Williams wrote:
>...clip... My biggest problem with auctions like the one
>with the guidebooks is the reserve price.  If they've set a reserve of
>$150.00 there is no reason to start the bidding at $25.00, just start it at
>$150.00.

It's a matter of marketing psychology.  If you start an auction at the 
price you expect to get, bidders will think you expect much more and no one 
bids.  If buyers get into the bidding process they're more likely to get 
caught up in the competition with other bidders and pay more than if you 
just offer the item at a set rate.  Reserve auctions aren't new with Ebay.

sAunTerer