Well its Brasington's Adventure Outifitters ( used to be the Trail Shop) here in Gainesville at
2331 NW 13th St, Gainesville 32609
They have a good selection of tents ( North Face and others), packs ( Kelty, Camp Trails(?) ect), canoes, maps, books, and other misc hiking gear. I'd say their prices are a bit higher than you could find on the net but reasonable for a local store.