[at-l] AT Conservancy

[jbullar1 at twcny.rr.com (Jim Bullard)]

At 05:21 PM 12/1/2004 -0500, Jim and/or Ginny Owen wrote:
>I think it makes it sound like a sub-chapter of The Nature Conservancy.
>There is the Pennsylvania Conservancy and the California Conservancy and 
>now the AT Conservancy.  So the organization loses all of its status as 
>the elder and premier trail organization and becomes identified as a local 
>chapter of an environmental organization that has been investigated for 
>financial abuses.  Not a good move.
>Ginny

I totally agree that if it has any effect it is to diminish the image ATC. 
I think their consultants have sold ATC a bill of goods. Only a Madison 
Avenue type could believe that changing the name would increase awareness 
of ATC.