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[at-l] Curious

Someone said:
>  My introduction to an AT mail list was on ATML because
> TrailPlace dominates the search engines.

My question is this - How does one engineer such a thing so that the search
engines select one site over another??  Is there something our list owner or
some other knowledgeable person could do to counteract or neutralize this
tendency - - or move Backcountry.net higher up in the pecking order?

Al (Draggin' Anchor)